Meet Our Team
Hi, I’m Nhi, but everyone calls me Alex. I’m a second-year Professional Communication student at RMIT University with a strong focus on creative thinking, visual storytelling, and art direction.
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For this campaign, I took on the role of Creative Director, leading the visual identity, mockups, and slide design to bring our ideas to life. I also supported team communication, helping to keep our process clear and collaborative.
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At the heart of my work is intentionality, I believe every creative choice should have meaning and purpose, not just look good. I love working with people, learning from different perspectives, and turning ideas into experiences that truly connect with audiences.
Vu Phuong Nhi Hoang
Sebastian Dempsey
My name is Seb Dempsey, I’m a second-year Professional Communications student at RMIT University, majoring in Advertising. My core skills involve researching and writing, understanding brand positioning and strategy, and creative idea generation.
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As an aspiring Account Service Manager, I love working with and communicating with others, responding to client needs by delivering high-quality, creative, practical solutions that are on-brief, on-budget and on-time.
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My role within the ASA group was as the communication leader, ensuring every group member was provided with relevant information and data - including demographic research on the client and the market. This gave us a clear insight into client positioning within the arts and culture space, and presented us with clear communication opportunities.
Amelie Whitfield
My name is Amelie, and I’m currently in my second year of Professional Communication studies, majoring in journalism. For our client project, my role within the team focused on writing, editing, and creative content development.
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My role as process watcher meant that I contributed by crafting clear, engaging written and spoken materials, ensuring all content met a professional standard while maintaining natural expression and originality. I supported the team’s creative direction, using my love for art and connecting with people to drive our campaign.
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Maintaining the big-picture perspective, my strengths in communication, attention to detail, and creativity paired with my journalistic skills helped me shape our messaging and storytelling.