CAMPAIGN ARTEFACTS

Social Media

Tiktok and Instagram

Our social media artefacts aim to create meaningful connection, awareness and intrugue, and user participation.

Includes:

- Q&A sessions/interviews with artists, discussing artwork and experiences in Antarctica.

- #AntarcticaUncovered series to show behind-the- scenes footage and teaser videos prior to exhibition opening.

- Instagram and TikTok filters and templates to raise awareness and encourage user participation through fun filters with shared hashtags.

Email

Using RMIT’s Campus Buzz email system to directly reach students through their university inboxes. This channel is ideal for promoting events, ensuring that key information about the Creative Antarctica exhibition lands where students regularly check — their email.

Guerilla Marketing

The 'Breaking the Ice' campaign will activate spaces across RMIT’s campus to reach students directly. Through icy blue-and-white visuals and immersive touchpoints, these installations aim to build intrigue, spark curiosity, and inspire trendy photo moments that drive social buzz and anticipation for the exhibition.