TESTING OUTCOMES

We reached out to 30 RMIT students to collect qualitative data, gauge audience attitudes towards art exhibitions, their motivations and tendencies, and perceptions towards Antarctica itself.

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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Question 6

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Question 7

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Question 8

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Question 9

Question 10

In summary

PRICE: Audiences are highly motivated by price, and are far more likely to attend social and cultural events, such as galleries, if there is no price of admission.

INTEREST: Audiences have an active interest in discovering more about the continent, and believe art, as opposed to scientific reports, allows them to connect more deeply with Antarctica.

PERCEPTION: Audiences largely perceive Antarctica as mysterious, lonely and desolate, and are unaware of its close proximity to Australia.

EVENT LOCATOR: Audiences typically rely on social media or word-of-mouth to find information about social or cultural events.